Events
productsCaster Communications is a public relations and marketing firm based in the U.S.A. The firm is known for its expertise in assisting tech firms in gaining maximum coverage at major tech events such as the Consumer Electronics Show (CES), which recently took place in Las Vegas, Nevada. The company provides services in the area of media relations, messaging, press coordination, awards, and storytelling to assist firms in getting noticed among the innovations showcased at the CES every year. The services provided by the company range from pre-CES to post-CES.
In the technology events such as CES, caster communication is generally the PR communication strategy that companies use to tell the story, position product launches, engage with the media, and communicate complex technologies in a way that resonates with the media and the consumers. Within the CES environment, this involves developing a compelling press story, conduction interview, managing press events, and making sure that products do not get buried in the 4100+ exhibitors and 6900+ global media attendees.
Caster at The CES 2026
Communications, the premier global technology event held in January in Las Vegas, Caster Communications was active on the show floor supporting multiple clients, especially those showcasing advanced technologies in AI (Artificial Intelligence), smart home, robotics, and security.
· The team of Caster executed over 150 press demos and facilitated more than 100 influencer and creator engagements, helping journalists and content creators see, touch, and understand the technologies on display.
· The activities that they did included coordinating live demonstrations and media interactions with innovations grounded in AI, from edge AI security systems showcased with robotic platforms, to predictive AI tools for content creation. Helping convey practical use cases rather than just abstract capabilities.
· Caster also supported the brand participating in Z-wave alliance sessions and events that addressed sensor-driven smart home security, highlighting how AI-driven technologies can improve everyday safety without over-reliance on intrusive systems.
This is particularly important because CES 2026 itself highlighted the importance of real-world AI integration, whether it is in the enterprise and industrial sectors or in wearables and content creation. Instead of just talking about concepts for the future, they were telling stories about how AI enhances productivity, security, health tech, and more, and Caster’s role was to help this innovation be told in a way that could be shared with the wider world through journalism.
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