Samsung Electronics has announced plans to double the number of mobile devices integrated with Gemini to nearly 800 million, reinforcing its effort to embed artificial intelligence into everyday use and offer an interface suited to a rapidly evolving technological landscape. The Gemini AI features are essentially to be powered by Galaxy AI. Last year, the company recorded around 400 million Gemini-enabled devices, including smartphones and tablets.

Samsung To Double Gemini Integration (Source: NewsByts)

Significance of Samsung's Gemini Integration

The plans to double the Gemini integrated devices has gained significant importance, as the growth of the Galaxy AI brand had increased by 50 percent points from 30 percent to 80 percent last year, highlighting its rising demand in the global market. Not only Samsung, but Google has also benefited from this initiative.

Sources indicate that this move by the South Korean company Samsung will provide the United States with a competitive edge as the global race in technology and AI integration intensifies. Samsung aims to become the largest supporter of Google’s Android platform. Android phones are generally considered more affordable and accessible; consequently, Google, as a developer, will be able to reach a broader market through its Gemini AI, thereby accelerating its position in the rapidly expanding AI landscape.

Samsung is well positioned to compete directly with Apple while also serving as a strategic counterweight to leading Chinese companies. Its advancements will extend beyond smartphones to include televisions and tablets, strengthening its presence across the broader consumer electronics ecosystem.

What does the CEO say?

While Market Predictors such as IDC and Counterpart state and emphasis on the shrinkage due to memory chip shortage and high prices. Samsung accounted for two third for the global market in the third quaters. Nevertheless, the company faces increasing competition from Chinese manufacturers such as Huawei, as well as from Apple, which is expected to launch its first foldable device soon. Samsung TM Roh seems confident about growth and meeting the competition in market. He made a major statement stating:

As this situation is unprecedented, no company is immune to its impact. The crisis has affected not only mobile phones but a wide range of consumer electronics, including televisions and home appliances. We will apply AI to all products, all functions, and all services as quickly as possible. Even though the AI technology might seem doubtful right now, within six months to a year, these technologies will become more widespread.
Samsung Promises Growth Through AI Integration (Source: Reuters)
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