Weight shaming at a global level is becoming increasingly common, as many individuals experience psychological anxieties and body dysmorphic disorders that make them fear weight gain and develop deep self-doubt about their bodies and appearance. In many societies, women are often encouraged to prefer thinner or more conventionally fit bodies. However, Ethiopia’s Bodi tribe challenges these ideas through the unique cultural practices they follow. Their Ka’el festival, also known as the Festival of Beauty, is especially significant, as it features a “fattest man” competition in which women traditionally find larger-bodied men more attractive. Their traditions surrounding marriage and beauty offer a distinctive critique of mainstream notions of body image.
About The Bodi Tribe
The Bodi tribe is one of the subgroups of the Mekan people, alongside the highland Tishena agriculturalists. The Mekan, or Me’en, are a Surmic ethnic minority living in southwestern Ethiopia. According to the 1998 census, their population was recorded at 56,585. They possess a strong sense of patriotism. Cattle play a vital role in their social and economic life, serving as essential assets for livelihood. Cattle are used to provide dowries for brides and also contribute significantly to food security for the families who own them. This tribe generally refuses to adopt modern ways; instead, they prefer to maintain their indigenous way of living.

Ka’el Festival: A Look at the Celebration
The Ka’el festival marks the new year for the tribe and is closely tied to the nourishment provided by the fertile land. It symbolises new beginnings, enlightenment, and hope. A special ceremony highlights this festival, for which Bodi men prepare for months by consuming large quantities of cattle milk and blood to gain weight for the “fattest man” competition, where body size is considered a symbol of good fortune. Over the course of six months, the contestants undergo dramatic physical transformations. When the day of Ka’el arrives, they appear before the tribe painted in ash and adorned with traditional decorations, their bodies glistening under the Ethiopian sun. Ultimately, the man who gains and carries the most weight is declared the winner.
Each year, every Bodi family selects an unmarried man to represent them. These men must live in a separate hut, where women serve them food derived from bovine animals. For the next six months, they are not allowed to engage in physical activity and must practice abstinence. The title is awarded to the man who achieves the highest weight. Its significance is so profound that no prize money is needed the honour itself is enough. During this period, the cattle that provide nourishment are carefully tended to, and their wounds are treated with great care.
The competition is not about fitness or agility; rather, it is a test of endurance, discipline, and commitment. Each participant parades before the community, cheered on by family and friends, while judges determine who has become the fattest. The winner is celebrated as a hero, earning admiration and respect long after the festival concludes.

Ka'el Festival and The Idea of Weight with Respect to Body Dysmorphic Disorder (BDD)
Body dysmorphic disorder (BDD) affects approximately 2% of the general population worldwide, with higher rates reported in clinical settings such as cosmetic surgery and dermatology clinics. Specifically in India, BDD cases are notable, with a prevalence of 30.7% among urban medical students and 7.5% among individuals seeking cosmetic treatment. BDD is a psychological disorder in which a person becomes excessively worried about perceived flaws in their appearance often to the point that it interferes with daily functioning. Many people experience intense anxiety about their weight and may feel inferior about their looks even when they are already fit or underweight.
In contrast, the Ka’el festival celebrates weight in a way that challenges mainstream beauty standards. It critiques conventional ideas of attractiveness by honouring men who gain the most weight, symbolising beauty, strength, and prestige.
While society often judges physical qualities such as weight and height when considering suitable partners for marriage, the Bodi tribe redefines this notion by treating body weight as a symbol of honour rather than a source of stigma. Although some tourists are eager to witness or engage with the Bodi tribe, very few truly understand the depth and cultural significance of this tradition.